Marketing Campaign Manager

We’re looking for an experienced Campaign Manager to join our team to develop and deliver the marketing strategy for conferences across a variety of digital channels. Responsible for increasing delegate ticket sales for the conferences and workshops, and driving overall growth for the events portfolio. This role requires a creative, strategic and analytical approach.

Role summary

This role is responsible for driving growth for the portfolio of international tech conferences ranging from 500 to 1800 people. You will work very closely with the marketing team, as well as the operation and sponsorship teams to execute the marketing campaigns for the portfolio of high-growth conferences and brands. The role will be varied and fast-paced.

Key responsibilities

  • Delivering multi-channel marketing campaign plans (channels include but not limited to website, email, social media, content management, paid ads across Twitter, Linkedin, Google and Youtube, paid and unpaid partnerships)
  • Copywriting and editing marketing emails, blog posts, press releases, videos etc
  • Contribute innovative and creative ideas to help improve our marketing campaigns
  • Analysing customer data, competitors and researching externally to identify trends, opportunities, and making recommendations based on the data
  • Coordinating the design and production of collateral for web and print (banner ads, flyers etc), including identifying and recording requirements, briefing suppliers and placing orders
  • Setting up and monitoring paid ad campaigns (Twitter, Linkedin, Google, Youtube)
  • Helping the team with general events marketing tasks, reviews and content quality checks
  • Regular communication with the marketing team for progress updates and signing things off

For this role, we’re looking for a confident marketer, who has:

  • At least 3 years of events marketing experience
  • Strong copywriting skills and excellent grammar
  • Strong organisation skills - able to prioritise tasks and manage time efficiently
  • Attention to detail

Briefly about us

White October Events will shortly be celebrating its 6 year anniversary having grown from a small startup into a well established and respected, pure-play events company running technology conferences across the UK, Europe and North America.

We’re not an events agency. We design and run our own conferences – everything from coming up with a concept to researching the market, programming the content, inviting the speakers, building the website, selling the tickets and ensuring everything runs smoothly on the day. We collaborate with industry leaders and brands to create ambitious, content-focused and engaging conferences for the digital industries.

How to apply:

If you’re interested in the role, please email [email protected] with your CV and a brief message highlighting relevant experience or why you think you'd be perfect for this role.