Marketing Executive

We’re looking for a confident and motivated Marketing Executive to join our small, friendly team and to play a key role in growing our portfolio of international tech conferences ranging from 500 to 1800 people.

Role summary

The Marketing Executive will work very closely with the Marketing Campaign Manager and the sponsorship team to build the portfolio of conferences and brands. The role will be varied, fast-paced and very rewarding!

You will work closely with a great team of ambitious individuals who work hard together but also have a lot of fun along the way! As a fully collaborative team, you will gain insight into the whole events cycle from creation and marketing to delivery.

Key Responsibilities

  • Execution of multi-channel marketing campaign plans (channels include but not limited to website, email, social media, content management, paid ads, partnerships)
  • Copywriting and editing marketing emails, blog posts, press releases, videos etc.
  • Supporting the Marketing Campaign Manager on the messaging and branding of events
  • Contribute innovative and creative ideas to help improve our marketing campaigns
  • Analysing customer data and researching externally to identify trends and partnership opportunities, and making recommendations based on the data
  • Coordinating the design and production of collateral for web and print (banner ads, flyers etc), including identifying and recording requirements, briefing suppliers and placing orders
  • Working closely with events and sponsorship teams to deliver the content, collaborate on activities
  • Communicating with the audience and delegates via social media, email and Slack
  • Managing database, files and marketing folders to keep an accurate record of activities
  • Meeting the marketing team weekly for progress updates and brainstorming for new ideas

What we are looking for:

  • Any demonstrable copywriting experience would be highly advantageous
  • Ideally at least a year of marketing experience, but we are happy to receive applications from diverse work backgrounds with transferable skills
  • Ideally some experience of working with email marketing and social media platforms
  • Experience in the events industry would be advantageous but not a requirement
  • For this role, we’re more interested in your skills and mindset than in your specific education. The job would suit a marketing or events graduate looking for their first or second full-time role, but having a degree is not a requirement.

Briefly about us

White October Events will shortly be celebrating its 6 year anniversary having grown from a small startup into a well established and respected, pure-play events company running technology conferences across the UK, Europe and North America.

We’re not an events agency. We design and run our own conferences – everything from coming up with a concept to researching the market, programming the content, inviting the speakers, building the website, selling the tickets and ensuring everything runs smoothly on the day. We collaborate with industry leaders and brands to create ambitious, content-focused and engaging conferences for the digital industries.

How to apply:

If you’re interested in the role, please email [email protected] with your CV and a brief message highlighting relevant experience or why you think you'd be perfect for this role.